Athletes and fitness enthusiasts suffered from a lack of reliable products geared towards their skin. They persistently battled with the hardships of sun damage, friction, and inflammation.
Mission Product debuted in 2008 as a revolutionary athletic skincare company in the market. It is not only for athletes but engineered by athletes. With input from professionals such as snowboarder Gretchen Bleiler to soccer star Mia Hamm, Mission Product helps athletes of all skill levels achieve their best under the harshest conditions.
The CEO of Mission Product wanted to convey that Mission was the first of its kind on the market. So I created this logo to convey “the Dawn of a New Horizon.” Here I created the M peering over the edge, leading the viewer into a journey. It is making a promise that Mission Product is the future of athletic skincare.
“With natural, high-quality ingredients, MISSION Product is better for your skin and the environment.”
