BRANDING

Athletes and fitness enthusiasts suffered from a lack of reliable products geared towards their skin. They persistently battled with the hardships of sun damage, friction, and inflammation.

Mission Product debuted in 2008 as a revolutionary athletic skincare company in the market. It is not only for athletes but engineered by athletes. With input from professionals such as snowboarder Gretchen Bleiler to soccer star Mia Hamm, Mission Product helps athletes of all skill levels achieve their best under the harshest conditions.

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I created the first logo for Mission Product’s initial launch in 2008. Mission is cutting-edge and first in its class. I saw Mission as the future, peering from the horizon.

Mission Product initially launched as a lip balm, foot gel, body lotion, anti-friction cream, and sunscreen. All of which is paraben-free and animal-cruelty-free. I designed the packaging to reflect Mission’s brand of engineering and high-performance.

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“MY MISSION”, a conceptual fitness app tied to Mission Product.

“MY MISSION”, a conceptual fitness app tied to Mission Product.

"With natural, high-quality ingredients, MISSION Product is better for your skin AND the environment."
–Gretchen Bleiler, Olympic snowboarder–