Rob Roan
 ILLUMA is a high-end infant milk formula, marketed to be closer to human milk than other formulas in the market. This e-detailer helps explain the benefits of ILLUMA through graphs and animations. I was the lead art director on this project and created all the visual designs. With the help of a UX director and a copywriter, I designed all the navigation, animations, charts, graphs, and button styles.

Digital

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 ILLUMA is a high-end infant milk formula, marketed to be closer to human milk than other formulas in the market. This e-detailer helps explain the benefits of ILLUMA through graphs and animations. I was the lead art director on this project and created all the visual designs. With the help of a UX director and a copywriter, I designed all the navigation, animations, charts, graphs, and button styles.

ILLUMA is a high-end infant milk formula, marketed to be closer to human milk than other formulas in the market. This e-detailer helps explain the benefits of ILLUMA through graphs and animations. I was the lead art director on this project and created all the visual designs. With the help of a UX director and a copywriter, I designed all the navigation, animations, charts, graphs, and button styles.

ILLUMA_detail_aid_IPAD1.jpg
ILLUMA_detail_aid_IPAD3+copy.jpg
ILLUMA_detail_aid_IPAD2+copy.jpg
ILLUMA_detail_aid_IPAD2.jpg
 Using the Toujeo HCP branding guide, I was the lead art director to create the entire toujeopro.com launch site. From icons to callouts, page layouts, button styles and navigation, I created or art directed the visuals on the site.

Using the Toujeo HCP branding guide, I was the lead art director to create the entire toujeopro.com launch site. From icons to callouts, page layouts, button styles and navigation, I created or art directed the visuals on the site.

 I helped in creating the Toujeo consumer launch site. With the help of another art director, I worked with the layout of the site and kept it consistent with the Toujeo HCP aesthetic.

I helped in creating the Toujeo consumer launch site. With the help of another art director, I worked with the layout of the site and kept it consistent with the Toujeo HCP aesthetic.