ILLUMA is a high-end infant milk formula, marketed to be closer to human milk than other formulas in the market. This e-detailer helps explain the benefits of ILLUMA through graphs and animations. I was the lead art director on this project and created all the visual designs. With the help of a UX director and a copywriter, I designed all the navigation, animations, charts, graphs, and button styles.
Using the Toujeo HCP branding guide, I was the lead art director to create the entire toujeopro.com launch site. From icons to callouts, page layouts, button styles and navigation, I created or art directed the visuals on the site.
I helped in creating the Toujeo consumer launch site. With the help of another art director, I worked with the layout of the site and kept it consistent with the Toujeo HCP aesthetic.