In 2016, the March for Science started from the people’s frustrations with the government censoring climate change. The movement has grown to become an annual event for scientists, academics, and the outspoken to voice their unhappiness with the way the White House treats the scientific community. I created a conceptual campaign to get the word out about the March for Science.
Many people don’t think climate change affects them, so I wanted to use bold catchphrases that hit close to home. I wrote these headlines to grab people’s attention, poke fun at their selfish side, and inspire everyone to become active.
I chose the font Heavitas because it was legible from afar, it has fun rounded corners, and perfectly embodies the spirit of my headlines.
Color choice was also important. I wanted a bold and bright color scheme so that headlines pop and can be seen from a distance. I wanted the background to be a deep blue sea, the greens like plants, and the orange like land.
This Instagram photo became a viral hit.
This is the complete set of alternate headlines that can be swapped into different environment.